DIGIDAY+ MEMBER EXCLUSIVES
‘There’s a point of diminishing returns’: Why retail media’s reckoning is said to be on the horizon
Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend.
The latest from the trial against Google's ad tech
Google keeps cookies in Chrome
Media
Google might be close to a breakup, but sources warn authorities to ‘be careful what you wish for’
Even as suspicion over Privacy Sandbox proposals continues, many fear sticker shock.
Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter
The first half of 2024 was pretty good for publishers’ advertising businesses, but the expectation is that H2 will be even better.
Google sheds its nice guy poise as the legal heat dials up
Evidence in week one of its ad tech antitrust trial reveals an iron fist couched within its velvet glove.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
X claims to advertisers that it has a reach of 570 million monthly active users
If the numbers are true, then X has already surpassed Pinterest and Reddit.
What Nerd Street’s ‘re-seed’ funding round says about the future of esports
Much like other recent buzzwords such as blockchain, the metaverse and artificial intelligence, esports was buoyed by an initial burst of financial interest, only for the flow of money to slow once investors realized competitive gaming wasn’t about to make them a quick buck. Now, the industry is in its rebuilding stage, and Nerd Street is hoping to lead the charge.
Marketing Briefing: Why nostalgia marketing can be a crutch
If marketers continually lean on the past without building for the future, there won’t be anything new to reference five, ten or fifteen years from now.
Future of TV
Future of TV Briefing: Why owned channels are key to creators’ commerce businesses
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses.
Future of TV Briefing: How the TV, streaming and digital video industry spent its summer
This week’s Future of TV Briefing recaps a summer that saw streaming seize the reins of the broader TV industry.
Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports
This week’s Future of TV Briefing features an interview with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games.
Media Buying
DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift
With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us.
DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024
Here’s what’s in and out at DMEXCO 2024.
Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimony
Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus shared anecdotes last week during court testimony.
Podcasts
Research
While the Supreme Court ruling last year driving this shift focused on race-based college admissions, DEI rollbacks stand to impact a variety of groups, including the LGBTQ+ community, people with disabilities, and those who are neurodivergent, to name a few.
While the Supreme Court ruling last year driving this shift focused on race-based college admissions, DEI rollbacks stand to impact a variety of groups, including the LGBTQ+ community, people with disabilities, and those who are neurodivergent, to name a few.
The case has far-reaching implications for the tech industry but will also filter down to the many brands that rely on programmatic advertising through Google’s ad platforms.
The case has far-reaching implications for the tech industry but will also filter down to the many brands that rely on programmatic advertising through Google’s ad platforms.
Amazon, like many e-commerce players, is beefing up its Rolodex of generative AI tools for merchants.
Amazon, like many e-commerce players, is beefing up its Rolodex of generative AI tools for merchants.